15.04.2016

Top investment bank now attempting to recruit talent via Snapchat

A recent article by Business Insider has highlighted that the global investment bank, JP Morgan, are attempting to capture the attention of potential millennial recruits through the use of Snapchat. As one of the worlds fastest growing social media channels, it has been no surprise that brands and consumer products have been trying to utilise the reach of Snapchat in their marketing.

The article cites that the financial industry is now competing with the tech industry for top American graduates and this is seen in the fact that such a prestigious firm is now using the platform to promote to new hires. Here at International Tax Search, we anticipate LinkedIn to further cement themselves as the premier platform used by firms and agencies alike to reach candidates, however this may be a sign that firms will further turn their attention to other social media platforms.

The article mentions that:

"The world's biggest banks no longer compete with just each other to rake in top talent — they now battle with the likes of Google, Facebook, and a burgeoning raft of upstart technology companies for the best minds.

Gone are the days of simple job ads and recruitment fairs — banks have to convince potential bright, young graduates to join the finance world instead of the seemingly more alluring world of tech.

So JPMorgan is trying to get one step ahead of its competitors by using two techniques via the social media platform Snapchat to reel in millennials (those born between 1982 and 1999) and Generation Z (those born between 1996 and 2010.)"

To full the article in view: follow the link below:

JPMorgan is recruiting millennial talent via Snapchat